Cookie Policy
Last updated: February 9, 2025
This Cookie Policy explains how Echo Rank ("we," "our," or "us") uses cookies and similar tracking technologies on our websites at echorank.ai and app.echorank.ai (the "Service"). It describes what these technologies are, why we use them, and your rights to control their use.
By continuing to use the Service, you consent to the use of cookies as described in this policy. For more information about how we handle your personal data, please refer to our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators reporting information.
Cookies set by the website operator are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies." Third-party cookies enable features or functionality provided by external services (such as analytics, advertising, or authentication).
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Service to function and cannot be disabled. They are typically set in response to actions you take, such as signing in, setting preferences, or filling in forms.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __clerk_* | Clerk | Authentication session management, user identity, and secure sign-in state | Session / up to 1 year | First-party |
| __client_uat | Clerk | Client-side authentication token for maintaining signed-in state | Session | First-party |
| __stripe_* | Stripe | Fraud prevention and secure payment processing | Session / up to 1 year | Third-party |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the Service by collecting and reporting information. All data is aggregated and therefore anonymous.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | Third-party |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4 | 2 years | Third-party |
| _gid | Google Analytics | Distinguishes users for analytics reporting | 24 hours | Third-party |
| _gat | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute | Third-party |
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| theme | Echo Rank | Stores your preferred color theme (light/dark) | 1 year | First-party |
| cookie-consent | Echo Rank | Records your cookie consent preferences | 1 year | First-party |
2.4 Marketing and Tag Management Cookies
These cookies are used for campaign measurement and to manage marketing tags across the Service.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _gcl_* | Google Tag Manager | Conversion tracking and campaign measurement | 90 days | Third-party |
| _gtm_* | Google Tag Manager | Tag management and event tracking configuration | Session | Third-party |
3. Other Tracking Technologies
In addition to cookies, we may use the following technologies:
- Local storage: Used by Clerk and our application to store authentication tokens and user preferences in your browser
- Pixel tags (web beacons): Small transparent images used by Google Tag Manager to track page views and conversions
- JavaScript tracking: Google Analytics and Google Tag Manager use JavaScript to collect usage data when you interact with the Service
4. How to Control Cookies
You have several options for managing cookies:
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" menu of your browser. The following links provide instructions for common browsers:
4.2 Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
4.3 Impact of Disabling Cookies
Please note that disabling or blocking certain cookies may affect the functionality of the Service. In particular:
- Disabling strictly necessary cookies will prevent you from signing in and using the platform
- Disabling analytics cookies will not affect your use of the Service but will limit our ability to improve it based on usage patterns
- Disabling functional cookies may reset your preferences on each visit
5. "Do Not Track" Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that the user does not wish to be tracked. There is currently no uniform standard for how websites should respond to DNT signals. At this time, we do not respond to DNT signals, but we respect your ability to control cookies through the methods described in Section 4.
6. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR) regarding cookies and tracking technologies:
- Right to information: You have the right to be informed about what cookies we use and why (as provided in this policy)
- Right to consent: Non-essential cookies require your consent before they are placed on your device
- Right to withdraw consent: You may withdraw your consent at any time by adjusting your browser settings or contacting us
- Right to erasure: You can delete cookies that have already been placed on your device through your browser settings
For more information about your data protection rights, please see our Privacy Policy.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.
8. Contact Us
If you have questions about our use of cookies or other tracking technologies, please contact us: